Stepping into the Future as Catalyst Powertrain
We’re excited to announce that as of August 2, 2021, we are rebranding the company. As part of our rebranding strategy, our company name will change from US Transmissions, Inc. to Catalyst Powertrain LLC.
This change is part of a larger strategy to emphasize the strength of our capabilities, our growth, and our commitment to helping our clients maintain project completion and reputation in the marketplace. The rebrand provides a platform to publicly acknowledge the evolution of our service offerings as a true full-service maintenance and repair organization for commercial on-highway and off-highway heavy-duty vehicles and machines.
Over time, the name US Transmissions didn’t communicate to the marketplace our full capabilities. While transmissions are absolutely a core component of our business, the truth is after the first few years in business, we expanded well beyond maintenance and repair of commercial transmissions.
After in-depth research, market analysis, and talking with some of our customers, it became clear that we have outgrown our original name and our skillset has grown far beyond the transmission repair niche. We feel the rebranding from US Transmissions to Catalyst Powertrain enables us to expand upon our services, accomplish local and global growth objectives, and foster and develop new industry relationships.
This also signals our ability to span the bridge between petro-based vehicles that should have lifespans well into the next few decades as well as strengthening our skillsets to master electric-based or hybrid commercial vehicles and machines coming into the market. It is important to communicate our readiness for major industry changes while continuing to help businesses get the most out of their current vehicle and machinery investments.
What does the rebrand mean for our existing customers? They will still receive our outstanding service but with even more capabilities extended to them. We will, of course, continue to maintain, install, and repair transmissions, with the same knowledgeable professionalism that customers expect from us. But now we are expanding our same signature approach to include all systems in your entire commercial vehicles and machines.
You’ll start to see changes to our identity system, website, and our new visual brand signature. As we start this process, we’d like to take time to thank our loyal customers and employees.
Without you, this would not be possible and we look forward to a successful future with all of you.